Product matching is a always a challenge for product developers and culinary teams. This webinar discusses how Directional Attribute Testing (DAT) is used to gain insight on similarities and differences between gold standard and prototype samples. This insight helps developers pinpoint needed adjustments in formulation and/or processing.

DAT is a unique sensory process developed at Mérieux NutriSciences that characterizes products using food scientists as oriented panelists. The combination of their food science expertise with their sensory accuity provides a fast and highly effective sensory tool for product matching.
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Webinar Details:

  • Recorded On: September 24, 2016

  • Duration: 30 minutes

What We Cover:

  • Defining directional attribute testing (DAT)

  • Using DAT to gain insight on similarities and differences between gold standard and prototype samples

  • Mérieux NutriSciences' unique DAT process used to characterize products using food scientists as oriented panelists

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Product Matching with Directional Attribute Testing

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